Curb Your Insecurity: Tips on Good Submission Etiquette

There are plenty of querying and publishing “how-to’s” that provide authors with great information about how to find, query and submit to an agent. What is not always so clear is what you should do after your manuscript has been submitted to prospective literary agents. Waiting is often the hardest part of the submission process. That is the time when insecurity can rear its ugly head, and authors may suddenly feel that they must do something, but what they do is actually worse than not doing anything.

First, I’d like to clear up a misperception about literary agents. It is often said literary agents are in the business not for the money but because they love what they are doing. That is certainly true. While some agents are lucky enough to work at an agency that provides a salary, quite a number of us only see a paycheck after we’ve sold a book. And while we love what we are doing, this should not be construed as we are working or willing to work for free.

Consider the concept, time = money. The time we spend on book projects – whether it is combing through slush piles, reading submissions, providing edits to a client, or any number of activities we must undertake to sell a book – is considered our “capital” investment in our business.  And let’s face it, publishing, which includes agenting, is a business. Many authors, especially debut authors, write their novels while maintaining a job that pays the bills. Their writing activity may be viewed as a “hobby,” since they are not compensated for it, which in turn, makes it easy to mistake an agent’s job for his or her “hobby” as well. After all, it looks like we’re doing it for free. But since time is our investment, it is a very precious, limited commodity for agents. We have to be selective on what to invest our time on. So as an author looking for representation, you should be mindful of an agent’s time. If not, you risk putting your foot in your mouth, or worse, shooting yourself in the foot.

To help you avoid doing either, I’ve put together the following ten tips for good submission etiquette:

1. Don’t “shotgun” your submission. In other words, don’t simply send out your submission to a large number of random agents, hoping to ensure some positive responses. This wastes both your and the agents’ time.  You’ll have more success and make a more favorable impression by doing your research to make sure the agents you are approaching are appropriate for your project.  
   
   
   
   
   
2. Really follow submission guidelines and how the agent wants to be contacted. And if an agent isn’t accepting unsolicited submissions, don’t discount or ignore this by querying anyway. It shows disrespect and, at the very least, that you can’t follow directions, which is a red flag. It hints at a potential difficulty you might have in taking editing directions.
   
   
3. Don’t “nudge” or follow up on your submission too soon. I once received a follow up from an author after only 2 weeks. Don’t be surprised if you don’t get an answer. You might even get a response shortly after, passing on your book. Why? It could be that the agent happened to get to your submission, and it was just a coincidence. Or it could be that the agent decided it was better to let it go, since you seemed to need an answer so quickly. Or it could mean that alarm bells went off, and the agent wondered if you are impatient now, what happens once he takes on your project? 
   
   
   
   
   
4. Wait at least 3-4 months before your follow-up on your query or submission. Please believe me when I say it takes a lot of time to go through submissions. At Kimberley Cameron & Associates, we look at every submission. It may be as little as 10 pages or as many as 50, but our agency policy is to give each of them thoughtful consideration. And our agents are required to answer every one of them, whether in a form letter or a personal note, which adds even more time.
   
   
5. Don’t make demands either in your query or follow-up, whether it’s for a specific time frame to respond or confirmation that your submission was received. It raises a big red flag and shows a  lack of respect for the agent’s time. Consider how many submissions an agent receives in a day or a week. For some, it may be a dozen, while others, it’s several hundred. If you think they’re slow to respond now, imagine how much longer it would be if agents had to also confirm receipt of submissions to authors.
   
   
   
   
   
6. Don’t burn bridges by responding to an agent who passed on your project with a defensive retort or ask for editorial suggestions. If suggestions are provided, consider yourself among the fortunate. It means that the agent was willing to spend some her capital to help you out, so take those suggestions to heart. If you respond defensively, it not only makes you look unprofessional, it pretty much ends any potential for future contact, which you may regret after you’ve done a major revision or written another book.
   
   
7. If general comments, or reasons why your project was passed on, are offered, don’t respond requesting detailed editorial recommendations, or worse, request a copy of your manuscript back with the agent’s notes.
   
   
   
   
   
8. Notify agents only when you have been offered representation. There is no need to let us now that you’ve submitted to other agents (this is pretty much assumed) or when other agents request full manuscripts.  
   
   
9. Be honest about your intentions. When you are offered representation, it is perfectly acceptable to ask for time to notify other agents, just be honest about it and your intentions for doing so. One author I offered representation to told me that she had every intention of signing with me, only to find out she’d been using my offer to leverage offers from other agents. She kept me hanging on until she secured her “dream” agent.





10. Be professional on social media and don’t solicit or pitch agents by commenting on posts or tweeting at them unless it’s part of an organized contest, pitch party or other social media event. Along those same lines, don’t post a comment or tweet to an agent to nudge, request confirmation your submission was received, or ask when to expect a response on your submission. 

While practicing good submission etiquette will not guarantee you'll get an offer, it might help your submission hang in there a little longer. For agents, it is often easier to avoid a potential problem simply by passing. At the same time, by demonstrating professionalism and respect for an agent's time and efforts, you'll make it that much easier for an agent to take your submission to the next step.

Want to Understand the Publishing Industry? A Few Comparisons

Warning: I’m feeling subversive today, so this post might raise some eyebrows. But I’m willing to risk it. Why? Because I’m a writer and it’s my job to explore controversial topics. At least this is what I tell myself.

We talk a lot about how writing is a craft, while publishing is a business. And this is true. So true. Neither side is right or wrong. They are just different, with different goals around the same core product. Writers NEED to write. Publishers NEED to sell.

Alright, what about the juicy and subversive parts?

Okay, here we go.

SUBVERSIVE COMPARISON #1. Writing is a drug, and publishing is the cartel.

That’s right. I’m comparing books to street drugs.

Let me explain. For the writer, words on the page are a buzz, a personal high (“YES, I made that word count today! Yay me!”). For the publisher, words on the page mean the bills get paid.

For the writer, connecting with readers about their stories is like smoking out together with friends at the same party (“Dude, I freaking LOVE your protagonist. I could totally live in that world forever and ever and ever. I'm serious, man. If you stop writing this series, I'll literally die. I can’t put it down.”)

But for the publisher, writers who connect frequently with readers on social media will sell more books. This is a crucial difference that I think many writers fail to understand. Which leads me to…

SUBVERSIVE COMPARISON #2. Writers who want to become successful in today’s market must understand both user and dealer, without succumbing to the trappings of either role. So yes...forgive me, but I’m just going to say it…today’s top published authors are like veteran drug lords.

It’s a rough comparison that doesn’t make either side look good, which is exactly my point. Throughout history we’ve glamorized the publishing industry, as if selling books is somehow less prone to the politics found in other types of industries. Here’s the truth: If you want to become a semi-successful published author, you will encounter an industry that’s more Breaking Bad than Jane Austen.

Now wait. In my last post, “How to Sell Your Book Without Selling Your Soul,” I made a big point about using “idea-based marketing” techniques to get your book in front of readers, so that you’re not always having to pimp yourself out to everyone you see. Now I’m saying that you need to be like the hardened leader of an illegal drug cartel. Which is it?

I guess I can understand your confusion. Illegal drug cartels might be a stretch. What about legal ones?

SUBVERSIVE COMPARISON #3. Writing is the cure for cancer, and publishing is the pharmaceutical company that wants to fund the research and secure the patent.

Better now? It’s certainly a more noble comparison. But the pharmaceutical industry has a lot of problems, too. I mean, not everyone out there is trying to cure cancer, right?

Here’s my point: There’s stuff behind the scenes in every industry that most people don’t see. When you take a tablet of Advil, for example, you have no idea what happened to bring that Advil to your home. When a kid parties one night, she probably doesn’t think about how many people were beheaded in Mexico to make it happen.

Business is business.

People who become successful in any industry—be it publishing, the illegal drug trade, or pharmaceutical cancer research—learn the rules of that industry and work to master them.

Violent beheadings aside, I think it’s still fair to say that writing is like a drug. The written word is powerful and dangerous. Always has been, always will be.

And you know what?

I wouldn’t trade it for anything. Certainly not anything involving a Mexican drug cartel. (Though one of my characters might…)

Is Publishing Slow? Depends on Your Perspective

If you’ve been in the publishing industry for any length of time, you’ve probably heard that publishing is slow. Sometimes we say “publishing is glacial,” or even “publishing moves at a glacial pace.” If you Google any variation of this phrase, you’ll find hundreds of examples where someone used it to explain the mind-boggling amount of time that goes into querying, revising, pitching, editing, and publishing.

 

In full disclosure, you should know that I’ve even said it (scroll down into the comments of this blog post if you want to catch me red-handed).  I’m not sure where I first heard this phrase, but obviously it stuck. I’ve been in the publishing industry for almost two decades as a writer, a self-pubbed author, a freelance editor, and an editorial assistant at a publishing company, and it just flew out of my mouth like the parental “because I said so.”

Fellow publishing professionals, we’re shooting ourselves in the foot with this phrase. We’re hanging on to old-school platitudes that don’t make sense anymore.

Here’s the truth: In this digital age, publishing moves at different speeds for different writers, and the key is finding the best fit for you.

Some publishing paths are slow. If writers won’t settle for anything less than the top agents and the Big Five publishers…well, they might as well grab an icepick and make an igloo, because they’ll be camped out on that glacier a long time. Eventually they’ll sell a lot of books. Maybe.

But some are fast. Self-publishing is by far the fastest option out there. HOWEVER, writer beware: with speed comes error. Across the board, quality control is an issue for self-pubbed authors. At the next level we have new agents and small presses, who can move more quickly than larger institutions. Take it from me, there are many small presses out there in your genre, waiting (and hoping, with fingers crossed!) to read a well-written and compelling manuscript. They might even be able to edit and publish your book within less than a year from your submission date. No lie.

There are shortcuts. Regardless of which publishing method you choose, a savvy writer/editor/agent can maneuver the system. While writing is a form of art, publishing is a business and therefore follows the basic rules of business practice. Networking, negotiation, and commitment go a long way to making your dreams come true.

Anything is possible. At this pivotal time in history, the publishing industry is literally up for grabs. Writers, listen up: WE HAVE OPTIONS. Want to self-publish but afraid of sacrificing quality? There are numerous professional freelance editors and proofreaders out there. Maybe they just got laid off or want to supplement their income. Maybe they’re at home with a baby. But they are trained and ready, and probably charge much less than a proofreading service. Same goes for cover artists and publicists. Think outside the box and use your social media skills.

 

And for the love of all things literary: let’s stop saying that publishing is slow (or glacial, or that it moves at a glacial pace). We’re not doing our troubled industry any favors when we fall back on moldy clichés birthed from the brick-and-mortar era of publishing. Those days are over.

In this digital age, publishing (in whatever form) moves at the pace we choose.